Elizabeth A. Keenan

Assistant Professor - Harvard Business School - Boston, MA


Elizabeth (Liz) Keenan is an assistant professor in the marketing unit at Harvard Business School. She earned her Ph.D. in Behavioral Marketing at the Rady School of Management at UC San Diego and was an NSF-IGERT fellow in the Global Change, Marine Ecosystems and Society program. Elizabeth investigates barriers to and motivators of prosocial behavior, including understanding drivers of charitable giving. A subset of her research focuses on topics related to sustainability such as green product preference and choice, hotel towel reuse, and the underlying psychological processes involved in climate change related judgments.

Prior to pursuing an academic career, Elizabeth spent ten years in nonprofit management and education. She also worked as an educator and divemaster at the Roatán Institute for Marine Sciences and as a high school biology teacher.